Group of kids and teachers.

Nourishing Potential

Eating right is critical to a young person's present well-being and future health. Nutrition programs help thousands of Winnipeg kids to thrive.

Nourishing Potential makes grants to local organizations that provide healthy food and hands-on nutrition education to children and youth in Winnipeg.

Your gift to the Nourishing Potential Fund helps ensure kids get fresh fruits and veggies, as well as a generous serving of experience in food preparation, meal planning and budgeting, teamwork and the power of coming together to share a meal.

Gifts Help the Orchard Grow

The Nourishing Potential Fund is like an orchard. As trees are planted it will provide fruit year after year.

Every gift to the Nourishing Potential Fund helps the orchard grow. The goal is to grow the Fund to be a $5 million endowment – this is our orchard that will be here forever.

A fund of this size will generate approximately $250,000 per year for granting – this is our annual harvest. Please help us grow an orchard and nourish a city.

  • Every apple is symbolic of $10,000 in gifts
  • Every full apple tree = $100,000 in gifts
  • Every full wheelbarrow = $100,000 in grants

The (endowment) orchard
Our goal: $5 million
Current contributions: $3,289,245
Current market value: $4,134,716
The (granting) harvest
Our goal: grant $1 million
Total amount granted: $885,577
As of June 1, 2015

Building this fund is a community effort and every gift from our generous donors is appreciated.

Make a gift

Impact in our community

With support from Nourishing Potential, these organizations are providing kids with healthy food and nutrition education, helping them to reach their potential. Since the 2011, Nourishing Potential has granted more than $875,000.

May 2011 to May 2015

Organization Amount
Agape Table $24,800
Aleph-Bet Child Life Enrichment Program $5,000
Andrews Street Family Centre $17,000
Artbeat Studio $9,096
Assiniboine Children's Centre $4,479
Aurora Family Therapy Centre $5,012
Boys And Girls Clubs Of Winnipeg $32,090
Bright Future Day Care $15,675
Broadway Neighbourhood Centre $32,700
Canadian Amateur Boxing Association $2,765
Canadian National Institute for the Blind $2,500
Canu Canada $7,000
Career Trek $10,502
Carpathia Children’s Centre $2,500
Children's Rehabilitation Foundation $18,014
City of Winnipeg – Community Programming $22,882
Clinique Youville Clinic $6,661
Community Education Development Association of Winnipeg (CEDA) $13,369
Dawn and Dusk Before and After School Program $9,454
Elmwood Community Resource Centre and Area Association $7,000
Emmanuel Mission Downtown $5,500
Helping Hands Resource Centre for Immigrants $4,000
Heritage Park Children's Programs $3,500
Immigrant and Refugee Community Organization of Manitoba (IRCOM) $16,237
Inner City Youth Alive $39,024
James Child Care $3,200
Jubilee Mennonite Church $5,010
Ka Ni Kanichihk $17,160
Kidi-Garden Day Nurseries $18,250
Knowles Centre $7,288
Little People's Place $9,100
Ma Mawi-Wi-Chi-Itata Centre $27,742
Macdonald Youth Services $20,830
Manidoo Gi-Miinigonaan/R.B. Russell Infant Centre $15,250
Manitoba School Improvement Program $8,000
Manitoba Theatre for Young People $13,900
Marymound $5,300
Mosaic-Newcomer Family Resources Network $5,300
Ndinawemaaganag Endaawaad $34,318
Newcomers Employment & Education Development Services (NEEDS) $12,000
North End Women's Centre $5,630
Nor'West Co-Op Community Health Centre, $27,000
O.K. Before & After School Child Care Centres $6,643
On The Move $21,077
Osborne House $7,500
Radisson School Before and After School Program, $3,700
Rainbow Resource Centre $14,705
Resource Assistance For Youth $40,480
River Avenue Cooperative Day Nursery $3,000
Riverwood Church Community $4,700
Robertson Before and After School Program $2,000
Rossbrook House $24,000
Seven Oaks School Division $7,000
Sierra Leone Refugee Resettlement $6,500
Spence Neighbourhood Association $34,100
Stanley Knowles Children’s Centre $12,985
Teen Stop Jeunesse $13,960
The Elwick Village And Resource Centre $6,000
The Fort Whyte Foundation $9,700
The Salvation Army - Barbara Mitchell Family Resource Centre $5,988
The Seven Oaks School Division $2,900
The Winnipeg Symphony Orchestra $7,000
University of Winnipeg Foundation $5,500
Villa Rosa $8,000
West Broadway Youth Outreach $22,100
West Central Community Program $6,000
West Central Women's Resource Centre $16,000
Westgrove Children's Centre $3,760
Winnipeg Aboriginal Sport And Recreation Association $22,500
Winnipeg Jets True North Foundation $10,000
Y.E.S. Manitoba $1,500
Y.M.H.A. Jewish Community Centre of Winnipeg (Rady Centre) $1,186
Youth for Christ (Winnipeg) $3,055


Jonathan Toews shares how eating healthy has helped him succeed

Helping Ma Mawi Wi Chi Itata Centre's PACE Program

About Nourishing Potential

Benefits of eating well

Apply for a Nourishing Potential Grant

Nourishing Potential grants support charitable organizations that provide nutritious food to children and youth attending after-school programs, drop-in centres, community centres and family resource centres.

Want to learn more or apply for a Nourishing Potential grant?

More about Nourishing
Potential Grants

Publications & Updates

Nourishing Potential is a collaboration between the Assiniboine Credit Union, City of Winnipeg, Province of Manitoba, Wawanesa Insurance, Winnipeg Jets True North Foundation and The Winnipeg Foundation, along with donors from all walks of life.

Nourish the potential of Winnipeg kids!

Make a gift

Support for nutrition programs

Are you a charitable organization providing a food program for our city's youth?

Apply for a
Nourishing Potential grant

In our community

Grants are made twice a year helping kids have access and learn about health foods.

See the most recent
Nourishing Potential Grants

Recipe for Success

In spring 2014, kids in Gr. 4-6 competed in creating the best sandwich recipe.

See who won the
Video Cooking Contest