A 2021 twist on an ice cream social


Legacy Circle event held 100 years to the day of The Foundation’s first gift

In 1921, ice cream socials were a fashionable way for friends to gather. Inspired by this history, The Foundation hosted our own ice cream social, 2021-style, for this year’s Legacy Circle! The virtual event was held on June 6, 2021 – 100 years to the day that William and Elizabeth Alloway wrote the cheque to create The Winnipeg Foundation.

The Legacy Circle celebrates the thoughtful people who choose to include a gift to The Winnipeg Foundation in their Wills.

The virtual ice cream social included artisanal handmade ice cream from local manufacturer Chaeban, including the creation of two specialty flavours for The Foundation’s centennial; Alloway Almond and Endow Mint. While keeping ice cream cold might have been more of a feat in 1921, our 2021 version included its own technological advancements – all Legacy Circle members received Chaeban ice cream delivered directly to their doors – contact free! – in time for the Legacy Circle broadcast.

The Legacy Circle celebration was broadcast on Shaw TV, through Facebook and YouTube, and on 93.7 FM CJNU Nostalgia Radio.

During the event, The Foundation’s outgoing CEO Rick Frost, “passed the torch” to new CEO Sky Bridges, who then acted as MC for the event. The Foundation’s director of donor engagement, Mary Beth Taylor, along with board chair Doneta Brotchie, talked about the history of The Foundation and how grateful The Foundation is for the generations of donors who have made our work possible.

Several donors and Legacy Circle members, including Brian and Barbara Crow, Art and Wendy Bloomfield, Glenn Marquez, and Dr. Tyler Pearce, shared their reasons for giving through The Foundation. Youth in Philanthropy participants Thomas Bialy, Mailly Pham and Marissa MacCorby shared information about The Foundation’s history. A musical performance from Sweet Alibi and a moving story about Chaeban Ice Cream founders Joseph Chaeban, Zainab Ali and Darryl Stewart rounded out the content.

You can still view the event on The Foundation’s YouTube channel youtube.com/winnipegfoundation

This story is featured in the Fall 2021 issue of our Working Together magazine. Download or view the full issue on our Publications page.

About the photo

Screen capture of the video provided by Sweet Alibi.

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