BeCause & Effect #7: Bruce MacDonald


Bruce MacDonald is the President and CEO of Imagine Canada and has devoted his life to social good. Formerly the CEO of Big Brothers Big Sisters Canada, Bruce has worked with all aspects of the philanthropic sector over his 30 plus year career.

With Imagine Canada, Bruce and his team work with non-profits and charities to help answer questions and inform the public about the sector through programming and partnerships across the country.

I sat down with Bruce to talk about the role of philanthropy in society, trends and strategies in the charitable and non-profit sector, and the culture of philanthropy on a national scale.

What is BeCause & Effect?

Host Nolan Bicknell talks to people about the Causes they care about and the Effect it has on their lives. BeCause & Effect is a podcast of The Winnipeg Foundation.

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