In 2017, The Foundation reimagined how it presented its work to the community. With the goal of making endowment building more accessible and understandable The Foundation realigned its work around Causes. Causes invite everyone to support what they care about, while still working together to build “a Winnipeg where community life flourishes for all.”
The Foundation now talks about its distributions in terms of the Causes under which charities work. Likewise, donors can choose to support one of six Cause areas close to their heart: