A family legacy of generosity

Generosity is already in us. It grows when we see it modelled by the people we love.

Giving starts at home

The conversations we have around the kitchen table. The values we pass on. The choices we make about what matters.

Family giving turns shared values into action, bringing every generation to the table and building something lasting for the community you love.

What gets passed down

The values we learn from family can shape how we give back. When generosity is shared and practiced, it can inspire future generations to make a difference in their own way.

Family giving creates opportunities to learn together, make decisions together, and support the causes that matter most to your family and community.

It starts with a conversation

  1. Talk with our Generosity Team about the causes and community issues that matter most to your family.
  2. Explore fund options and giving approaches that align with your goals.
  3. Involve family members in decisions and conversations about giving.
  4. Watch your generosity take root in the community, and in the next generation

Ways families can give

  • Donor-advised fund

    For families who want to make granting decisions together, staying actively involved in where their generosity goes

  • Designated fund

    For families who want to commit to supporting a specific charities they love, year after year

  • Community or cause fund

    For families who want flexible, lasting impact that responds to what Winnipeg needs most

  • Legacy gift

    For families who want their generosity to outlive them, leaving something permanent for the community they love

  • For over 100 years, we’ve helped Winnipeg families give with purpose

    Winnipeg Foundation prioritizes relationships, taking the time to understand your family’s unique philanthropic goals and how to best bring them to life. With over 100 years serving our community, we bring the stability, expertise and deep local knowledge that families trust to make their giving meaningful and lasting. Together, we can help you shape the kind of Winnipeg you want the next generation to inherit.

    1. Talk to our Generosity Team about what matters most to your family
    2. Together, we’ll find the fund type or giving approach that fits your goals
    3. Involve family members in decisions as your giving grows
    4. Watch your generosity take root in the community, and in the next generation

    With you every step of the way

    Interior view of The Leaf at Assiniboine Park

    When you give through Winnipeg Foundation, you’re never on your own. Our team will help your family clarify what matters most, find the right giving approach, and connect you with community organizations that align with your goals. We handle the administration so your family can focus on the giving itself, and we’ll carry your charitable intentions forward for generations to come.
    Family giving gives your generosity a place to grow. It can start with a single gift, grow through shared decisions, and become something your children and grandchildren can be proud of, forever.

    Get started

    Contact our Generosity Team to learn more or for assistance with making a gift today. You can also call us at 204-944-9774 (toll-free 1-877-974-3631).

    Our donor-advised fund is a focus both for philanthropy and family purpose. Working with the Foundation enables us to concentrate on what matters most and today three generations of our family are engaged in giving back together.

    – The Moffat Family

    Start building a giving legacy.