Designated Fund
Turn your belief in an organization into a gift that never stops giving. Support a charity you love with a permanent, reliable source of funding that grows stronger every year.
Your gift. Their future.
Permanent funding doesn’t just help a charity today. It gives them the chance to plan, grow, and dream bigger.
More than a donation
Sometimes an organization comes along that means something special. A group doing work so vital, so aligned with what you believe Winnipeg can be, that you want to see it not just survive, but thrive — for as long as our city needs it.
Many supporters respond by making a donation to the charities they believe in — perhaps even a major gift or designation in their will. Like all gifts, these are appreciated and put to good use. But eventually, they run out, leaving organizations scrambling for the next gift or grant cycle to keep their work going.
A designated fund changes that. Your gift is pooled with others, invested, and paid out to your chosen charity year after year, forever. Rather than a single donation that gets used and is gone, you become a permanent source of support for the work you believe in most.
Free to look forward
Most charities spend as much energy chasing funding as doing their work. Permanent support changes that. It lets the charities that make Winnipeg stronger plan ahead, invest in their people, and focus on what they do best — rather than where the next dollar is coming from.
What a designated fund can unlock
Staffing and salaries
The ability to hire and retain the skilled people who make an organization's work possible.
Long-term programming
Ongoing initiatives that need sustained commitment to create real, lasting change.
Infrastructure and operations
The behind-the-scenes investments that keep an organization running.
Strategic growth
The confidence to plan further ahead, take on bigger challenges, and expand their impact.
Built to last
When you establish a designated fund, your gift isn’t just for today. It’s invested and grows over time, with the returns paid out to your chosen charity every year. That means the support they receive can increase as the years go on — a gift that genuinely keeps giving, backed by over a century of stewardship and community investment.
Give the charity you believe in something no single gift can: support that never runs out.
Get started
Designated funds can be established with as little as $2,500 – start with any gift amount, and take up to five years to build your fund.
Contact our Generosity Team to learn more or to start a Designated Fund today. You can also call us at 204-944-9774 (toll-free 1-877-974-3631).