Winnipeg Foundation: Winnipeg’s Forever Fund

Winnipeg Foundation: Winnipeg’s Forever Fund

We are proud to introduce our refreshed brand: Winnipeg Foundation.

We are still the community foundation you know and trust. Our mission, values, and endowment model have not changed. We exist to inspire generosity and support the well-being of our community, now and for generations to come.

What is changing is how we share that story.

Our refreshed brand is more accessible, modern, and inclusive. We want more people to understand who we are, what donor generosity makes possible, and how they can be part of it. The name is shorter, the meaning clearer. Dropping “The” brings Winnipeg Foundation closer to the city it serves. This is not an organization apart from Winnipeg. It is our city’s forever fund, built by Winnipeggers, for Winnipeg.

Our new logo has a ribbon at its center, symbolizing connection and continuity. A ribbon can mark a gift, honour a moment, and link one person to another. For Winnipeg Foundation, it represents the ties between donors, charities, community leaders, and neighbours. It shows generosity moving through the city today while carrying care into the future.

A new colour helps Winnipeg Foundation show up with more clarity and energy across our website, social media, print materials, events, and community spaces. It also signals that while we are rooted in more than 100 years of trust, we are looking ahead to the next 100 years of generosity and community care.

Our new website gives donors, charities, fundholders, advisors, and community members a simpler, clearer way to connect. Information is easier to find, and the path to giving or applying for support is easier to follow. It also gives us more room to show how a gift becomes a grant, how a grant supports a charity, and how that work strengthens lives and neighbourhoods.

The look is changing. The promise is not.